Profession Targeting & Social Media Manager

50% discount till April 3

Learn how to develop promotion strategies
in social media

Assistance with employment

Official document



TILL April 3

I want to study

Started setting up targeted advertising for a game store

Started setting up targeted advertising for a game store

Wow, cool!

Become a Targeting & Social Media Manager

A Social Media Manager helps companies attract new customers through social media promotion. A Targeting Specialist brings in potential customers through paid advertising. This person creates and launches advertising campaigns.

In this course, you’ll learn how to:

Analyze the target audience of competitors in social media

Develop promotion strategies on social media

Write texts and create visual design

Assign tasks and supervise performers

Develop advertising creatives

Customize and optimize advertising campaigns

Graduate’s toolkit

SMM Planner




Social Blade


Demand for Targeting & Social Media Managers in 2023

  • 3,500+ companies

    Looking for a Targeting & Social Media Manager

  • $30,000

    Average annual income of a Targeting & Social Media Manager without experience

  • 2 months

    To enter the job market

What Is Sigma Academy?

International online academy

Our educational project started in Kenya. Now we’re actively cooperating with Tanzania, Congo, Uganda and other African countries.

We use best international practices.
High level of education quality

Our courses are created by methodologists and practicing instructors. That’s why our students become competitive in the labor market.

Studying on Odin interactive platform

You can use a computer or a smartphone to study. On the platform, you’ll watch online classes and complete practical assignments.

Average Course Score
from students
on staff
Students started
a new career
Students employed

From Resume to Employment
with the Career Center

Help with resume and portfolio

Show employers your hard skills and get their attention

Career counseling

You can consult the HR Specialists about developing your career in the chosen field, switching to freelancing, or increasing the cost of your work

Feedback from the Career Center

The Career Center Specialists will answer any questions about your new profession

Helpful materials on finding a job

Learn how to find a job in your field in a short period of time

Database of selected jobs

You’ll find offers and projects from verified employers in closed channels

Course Program — “Targeting and SMM Specialist”



144 hours

In total

8 hours

Per week

2 months

Course duration

For everyone


Graphic Design. Basics

  • What is graphic design? Terms, concepts, and definitions
  • A brief history of graphic design
  • Specialties in graphic design
  • Basic tools: programs and ways of project implementation
  • The designer's triad: function — aesthetics — meaning
  • Setting a task for a graphic designer. Brief, specifications
  • Role of graphic design in today's world

Content Development

  • Types of content on social media. Principles of copywriting
  • Developing visual design. Working with apps
  • Creating a content plan

Promotion Tools. Targeted Advertising. Working with Bloggers

  • Basics of targeted advertising
  • Creating an advertising campaign. Analyzing successful practices and strategies. A/B testing
  • Developing advertising creatives
  • Setting up an advertising campaign

Working as a Social Media Manager. Prospects & Opportunities. Workflow Organization

  • Search for customers. Prospects and opportunities
  • Creating a portfolio. Presentation of yourself and your services

75% of the course is practice

In as little as 8 weeks, you’ll be able to:

  • Develop promotion strategies for social media
  • Gain targeted followers on social media
  • Launch successful advertising campaigns

Your Future Resume

Adebayo Ladipo

Targeting and SMM Specialist

Working remotely

junior specialist


educational document

junior specialist


educational document

Your skills:

Analyzing target audience

Analyzing competitors

Developing promotion strategies

Writing sales texts

Developing and analyzing advertising campaigns

Sign Up with 50% Discount

Installment. No overpayment and banks

$128 per month

Full course fee


Course fee with discounts





Can I study if I have no experience in the chosen field?

Of course, you can. Our programs are suitable for those who are starting from the beginning.

What document will I get when I finish the bootcamp?

After completing the training, you’ll receive a certificate that includes details about the bootcamp duration and the subjects you’ve studied.

How can I get help with finding a job?

Our Career Center HR specialists are ready to help you create a career development plan, draft a resume, CV, and portfolio. In addition, you’ll get access to channels with hand-picked job postings and projects from verified employers.

How long does the training last? How long does it take per week?

Our programs last for 3–5 months. All lectures are available in the recording, so you can plan the schedule yourself. You need 8–12 hours per week to study.

Is it possible to study using my phone?

While you can watch classes on a smartphone or tablet, practical assignments require a laptop or PC. These assignments involve coding and using specialized software not compatible with mobile devices.

Who will instruct me?

Our instructors are experienced professionals who have a minimum of 5 years of expertise in their respective fields. Under their guidance, you’ll acquire the essential knowledge and improve your skills through hands-on tasks.

For how long will I get access to the bootcamp?

You’ll have 3 years of access to the program materials.

Will I get help during the bootcamp?

Of course. Our mentors assist in all cases and instructors review assignments and answer questions to guarantee you comprehend the materials and succeed in your new profession.

Can I pay in installments?

We offer an interest-free installment plan with an advance payment starting from 10%.

Apply now

Sign up for the online bootcamp to
get a consultation and a webinar about skills for digital professions.

*Please make sure you provide accurate information so that our representatives could reach out to you.

Interest-free installment

Experienced instructors

Project in portfolio

Advance payment from from 1,500 KSH

Pay with M-PESA


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By clicking “Join the waiting list” I accept the terms of Privacy Policy and the Terms of Use