Join Online Bootcamp to start career in Digital Marketing in 5 months!
- Extensive hands-on practice
- Assistance with employment
- Top instructors
2,000+
students from Eastern Europe have started a new career
Features
- Train online
- Projects in portfolio
- Job-ready in 5 months
- Grads can make $70k/year
About This Bootcamp
Gain vital digital marketing skills
and confidently launch your career
A digital marketing specialist helps companies attract new customers through social media promotion. Targeting Managers bring potential customers through paid advertising on social networks
During this bootcamp, you’ll delve into the analysis of competitors’ social media audiences, designing captivating visuals, and executing advertising campaigns
Acquiring these essential skills not only equips you to create engaging content and run targeted campaigns, but it enables you to refine messaging strategies and adapt marketing tactics for brand positioning
Online Bootcamp Requirements
Laptop/PC
While you can watch classes on a smartphone or tablet, you’ll need a laptop or PC to complete practical assignments. These assignments involve using specialized software that can only be run on a laptop or PC.
Good English language
(B1 or higher)
All classes and communication are conducted in English. Please ensure that your language skills are at least at an Intermediate level so that you can comprehend explanations during lectures and practice sessions.
10–12 hours/week
You’ll need at least 10–12 hours per week to successfully study the bootcamp. This amount of time includes attending lectures, webinars, self-study of provided materials, and completing assignments.
Internet
We offer online education, so you’ll need an Internet connection to participate in live training sessions and access bootcamp materials.
Who Will Benefit from the Digital Marketing Bootcamp
Income Growth Seekers
Boost your income to ensure financial freedom, embrace new prospects, and secure a brighter future for yourself
Career Climbers
Gain proficiency to get hired for key business roles and become a sought-after expert in your field
Job Explorers
Switch lines of work for a rewarding career journey with new challenges, growth opportunities, and professional satisfaction
Remote Work Advocates
Enhance your work-life balance, improve time efficiency, and gain access to the global industry market
Digital Marketing Specialists in Demand in 2023-2024
- The global digital marketing market is expected to reach $1,029.7 billion by 2032, expanding at a CAGR of 11.8%
- Expected 19% growth in Digital Marketing Specialist positions by 2028, with 94,000+ openings
- Future trends in the field: e-commerce, AI, influencer marketing, Chatbots
Fast Track to Tech: Master Digital Marketing in 4 Steps
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Train
onlineGain practical skills to kickstart your career. Engage in interactive lessons on our learning platform. Benefit from personal feedback from our instructors and curators
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Get hands-on experience
Develop a standout portfolio through extensive practical exercises. Build confidence as you tackle real-world digital marketing challenges
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Prep for your
careerReceive guidance on career development, practice interviews, and thorough review of your resume and portfolio
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Set off on your new career
Unlock your potential and dreams, launching your transformative career journey with us
Inside Our Training: How It All Works
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Flexible Learning: Online and Recorded Lectures
Seamlessly learn on Odin’s intuitive platform,where all activities take place. Customize your schedule with 10-12 hours per week
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Online Practices
These sessions in the form of master classes provide practical application of concepts learned, fostering a deeper understanding of the material.
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Practical Assignments
Get personalized feedback from your instructor on every completed practical task, ensuring your progress and mastery of the material.
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Final Project
Complete the final project as part of your training and deliver it for evaluation. This project serves as a testament to your newfound skills and knowledge.
What Is Sigma Academy?
Our bootcamps, developed by expert methodologists and instructors, prepare students to excel in today’s competitive job market.
Originating in Eastern Europe, Sigma Academy has evolved into an international online academy, collaborating actively with Kenya and other African countries.
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8,9
Average Bootcamp Score from students
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20+
Career Advancement Guides
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30+
Professionals on staff
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87%
Students employed
Our mission is clear: to provide affordable, high-demand digital and IT education to empower young people in Sub-Saharan Africa, fostering positive change in the region
I want to studyFrom Resume to Employment
with the Career Center
Help with resume
and portfolio
Showcase your hard skills effectively and capture employers’ attention with tailored portfolios and expertly crafted cover letters. Gain the competitive edge you need to stand out in the job market.
Career
counseling
Our HR specialists offer guidance on career development, freelancing, and maximizing earning potential. Access valuable insights from online networking groups and build industry connections.
Feedback from
the Career Center
Receive personalized feedback from our Career Center specialists to help you navigate your new profession. Discover strategies to enhance your LinkedIn profile and make it stand out to potential employers.
Helpful materials
on finding a job
From comprehensive guides to job search strategies in Africa, Europe, and the USA, we equip you with the essential tools and resources necessary to navigate the job market successfully.
After Graduation, You Can Work As
Digital Marketing Specialist
Manages marketing campaigns, conducts market research, and creates content for brand maintenance.
Average salary: $65,000 — $71,000
Social Media Specialist
Handles clients’ social media accounts, crafting content, creating ads, and assessing analytics to engage target audience across platforms.
Average salary: $54,000 — $61,000
Partnership Marketer
Creates and manages strategic collaborations, meets industry leaders, promotes products at conferences, and negotiates ad placements with podcasters.
Average salary: $87,000 — $135,000
SEO Specialist
Optimizes website content to enhance search engine rankings, conducting keyword research, analyzing competitors, and improving site performance.
Average salary: $62,000 — $67,000
Marketing Analyst
Researches market trends, consumer behaviors, and competitor strategies using statistical analysis tools.
Average salary: $78,000 — $85,000
Content Strategist
Researches audience preferences and develops campaign strategies for various content formats.
Average salary: $85,000 — $94,000
Project Manager
Leads project planning, execution, develops campaign strategies, delegates tasks, tracks analytics, and communicates with clients.
Average salary: $103,000 — $124,000
Curriculum with 75% of practice
Online
Format256 hours
In totalFrom scratch
Level5 months
Course duration8 hours
Per week
Hi! I am Sharon Ndihiu
View video
Course Program — “Digital Marketing Specialist”
Digital Marketing Basics. Goals & Tasks of a Digital Marketing Specialist
- Digital marketing basics
- Briefing and setting tasks
- Digital marketing strategies. Positioning
- Analyzing the target audience
- Analyzing competitors and unique selling proposition
- Performance marketing and sales funnel. CJM
- Unit economics. Web analytics
Company Website
- Website as a digital marketing tool
- Website usability. Developing a prototype
- Principles of copywriting
- Developing a one-page website on Tilda
Digital Marketing Tools
- Basics of SEO promotion
- Email marketing
- Basics of content marketing
- Mobile marketing
- Media advertising and media plan
Contextual Advertising
-
Types of campaigns
- Creating a semantic core
- Working with ads
- Setting up an advertising campaign
- Customizing an advertising campaign
- Analyzing statistics
- KPI for contextual advertising
Promotion on Social Media
- Developing a promotion strategy in Instagram
- Targeted advertising in Facebook
- Analyzing promotion in social media
Portfolio & Resume
- Developing a portfolio and a resume
Prove Your Skills
Every graduate receives a certificate
of completion
Our certificates state what you learned and how long
the training lasted. Employers are more likely to choose
professionals who can prove their skills with an educational
document.
Besides, these certificates act as important credentials,
showcasing your dedication to ongoing learning and
advancement in your career journey.
Your Future Resume
28 y.o.
Nairobi, Kenya
Key skills:
- Conducting market research, analyzing audience, assessing competitors
- Creating persuasive content across social media, and email campaigns
- Implementing Search Engine Optimization (SEO)
- Performing marketing аnd sales funnel, CJM
- Interpreting data, metrics, and KPIs
- Making targeted ads on Facebook and Instagram
- Project management skills
Tools:
Instructors Are Working Professionals
Mercy Wangari
Instructor at the Sigma Academy and Social Media Manager
- Education: The Catholic University of Eastern Africa, MA in Sociology
- Relevant Job Experience: 7 years
- Place of Work: Social Media Manager at Marriott, Nairobi
Best students will be invited to work
at Sigma Academy after finishing the course.
They’ll get a bonus for bringing in new students.
Full course fee
Course fee with discount
42,000 KSHPrepayment:
10% - 4,200 KSH
10% off if you make full payment:
35,000 KSH
Career Pathways: Companies
Our Graduates Might Work In
Our Team
We’re a multicultural team of professionals dedicated to providing top-notch training in high-demand digital fields through our exclusive programs
Miriam Wambui
Customer Support Team Lead
Joy Baridi
B2C Sales Agent
Rose Akopian
Head of Sales Department
Oksana Zakharevich
Educational
Programs Director
Maxim Kitsenko
Marketing Director
Alexey Belousov
Head of Lead Generation
Julia Pekhetereva
Project Manager
Olga Kupyra
Head of the Career Center
Daniil Krasiuk
Head of SMM
Joy Baridi
B2C Sales Agent
I am an experienced sales professional with over 3 years of experience in sales. I have a robust background in banking and financial institutions, holding a Bachelor’s degree in Economics and Statistics with certification in Data Analytics. In my role, I am committed to combining my sales acumen with data-driven insights to support our organization’s goals and deliver exceptional value to our clients.
Message to future students: “Investing in education is one of the most powerful decisions you can make. It’s not just about acquiring knowledge; it’s about equipping yourself with the tools to shape your future and make a meaningful impact.”
Miriam Wambui
Customer Support Team Lead
Your Customer Support leader with over 2 years of experience and a consistent 98% customer satisfaction rating. I have successfully managed the intricacies of both local and multinational environments. My expertise in communication and problem-solving allows me to ensure that our students' concerns are heard and their issues resolved. My mission is to enhance the learning experience, making it more supportive and customer-centered.
Message to future students: “Every challenge you face is an opportunity for growth. As you embark on your learning journey, know that our team is here to guide you every step of the way, ensuring you reach your full potential. Consider me your advocate in this educational journey!”
Oksana Zakharevich
Educational Programs Director
Over 3 years of work experience in the Teaching and Learning Department at a university in Russia, published articles about the competency-based approach in education. She’s also an Educational Programs Director in social educational projects for children and adults.
Message to future students: "Everything depends on you."
Rose Akopian
Head of Sales Department
A seasoned Edtech specialist born from the realm of Sales. 10 years of remote diverse teams managing across various Edtech markets, including Russia, Israel, South Africa, Ireland, the UK and the USA. Personally trained and onboarded over 300 sales professionals.
Message to future students: “Managing sales teams goes beyond just closing deals; it’s about knowing that what you do truly impacts others. My life's mission is to add value to your journey, so whenever you feel tempted to give up, remember that there is someone out there, whom you may never meet, who wakes up each day dedicated to helping you grow professionally.”
Maxim Kitsenko
Marketing Director
For more than 4 years, he has been managing marketing departments in EdTech projects: Sigma Academy, Employment Promotion, Code of the Future, Country of Masters, the expansion of the TSU HITs bachelor’s degree, and the launch of the marketing agency Junior Projects. He graduated from the Higher School of Management at St. Petersburg State University and NUST MISIS, and completed an exchange program at the Higher School of Economics in Prague.
Message to future students: "Nothing is impossible. I invite you to dream and act."
Alexey Belousov
Head of Lead Generation
He has been working in the field of marketing for more than 10 years, during which time he has managed a total budget of approximately 80 million rubles.
Message to future students: "Seize every opportunity; it’s through action that you discover your path to growth."
Julia Pekhetereva
Project Manager
She has collaborated with major Russian and global brands such as Bahroma, Royal Canin, Toyo Tires, and Caterpillar.
Message to future students: "Your knowledge is the key to endless possibilities. Believe in yourself, pursue excellence, and empower change in the world."
Olga Kupyra
Head of the Career Center
She has over 8 years of experience in marketing and has contributed to the launch of 20 entertainment, banking, and educational products. As part of the Employment Promotion project, she has facilitated career trajectories for over 50,000 graduates. Additionally, she has forged partnerships with top management of prominent Russian companies such as HH, Yandex, SuperJob, VK, YouDo, and others. With experience speaking at 118 Russian universities, she is adept at engaging diverse audiences.
Message to future students: "We’ve been endowed with unique capabilities: to think, speak, dream, create. There’s no better time to develop your abilities, so why waste it?"
Daniil Krasiuk
Head of SMM
Working in the field of SMM since 2018, he has launched over 50 projects on social networks, amassing a following of more than 400,000 subscribers. He has collaborated with top hotels, federal chain restaurants, and retail stores in the Southern Federal District. Currently, he leads the SMM department in educational projects such as Promotion of Employment and Code of the Future.
Message to future students: "We will persevere in our actions."
FAQ
Can I study if I have no experience in the chosen field?
Of course, you can. Our programs are suitable for those who are starting from the beginning.
What document will I get when I finish the bootcamp?
After completing the training, you’ll receive a certificate that includes details about the bootcamp duration and the subjects you’ve studied.
How can I get help with finding a job?
Our Career Center HR specialists are ready to help you create a career development plan, draft a resume, CV, and portfolio. In addition, you’ll get access to channels with hand-picked job postings and projects from verified employers.
How long does the training last? How long does it take per week?
Our programs last for 3–5 months. All lectures are available in the recording, so you can plan the schedule yourself. You need 8–12 hours per week to study.
Is it possible to study using my phone?
While you can watch classes on a smartphone or tablet, practical assignments require a laptop or PC. These assignments involve coding and using specialized software not compatible with mobile devices.
Who will instruct me?
Our instructors are experienced professionals who have a minimum of 5 years of expertise in their respective fields. Under their guidance, you’ll acquire the essential knowledge and improve your skills through hands-on tasks.
For how long will I get access to the bootcamp?
You’ll have 3 years of access to the program materials.
Will I get help during the bootcamp?
Of course. Our mentors assist in all cases and instructors review assignments and answer questions to guarantee you comprehend the materials and succeed in your new profession.
Can I pay in installments?
Yes, we offer flexible payment plans. Our representatives will offer the best option for your situation.
Choose Your Bootcamp Package
Apply now
Sign up for the online bootcamp to
get a consultation and a webinar about skills for digital professions.
Get a bonus
After submitting your application, you will get a bonus — 10 useful materials for a future Data Analyst. The materials will be automatically downloaded.
*Please make sure you provide accurate information so that our representatives could reach out to you.
Interest-free installment
Experienced instructors
Project in portfolio
Advance payment from 8,000 KSH
Pay with M-PESA