Join Online Bootcamp to start career in Digital Marketing in 4 months!
- Extensive hands-on practice
- Assistance with employment
- Top instructors
2,000+
students from Eastern Europe have started a new career
Features
- Train online
- Projects in portfolio
- Job-ready in 5 months
- Grads can make $70k/year
Become a Digital Marketing Specialist
A Digital Marketing Specialist helps companies attract new customers through social media promotion. Targeting Managers bring potential customers through paid advertising on social networks. They create and launch advertising campaigns.
In this course, you’ll learn how to:
Analyze the target audience of competitors in social media
Develop social media promotion strategies
Write texts and create visuals
Set tasks and supervise performers
Develop advertising creatives
Set up and optimize advertising campaigns
Online Bootcamp Requirements
Laptop/PC
While you can watch classes on a smartphone or tablet, you’ll need a laptop or PC to complete practical assignments. These assignments involve coding and using specialized software that can only be run on a laptop or PC.
Good English language
(B1 or higher)
All classes and communication are conducted in English. Please ensure that your language skills are at least at an Intermediate level so that you can comprehend explanations during lectures and practice sessions.
10–12 hours/week
You’ll need at least 10–12 hours per week to successfully study the bootcamp. This amount of time includes attending lectures, webinars, self-study of provided materials, and completing assignments.
Internet
We offer online education, so you’ll need an Internet connection to participate in live training sessions and access bootcamp materials.
Who Will Benefit from the Digital Marketing Bootcamp
Income Growth Seekers
Boost your income to ensure financial freedom, embrace new prospects, and secure a brighter future for yourself
Career Climbers
Gain proficiency to get hired for key business roles and become a sought-after expert in the data field
Job Explorers
Switch lines of work for a rewarding career journey with new challenges, growth opportunities, and professional satisfaction
Remote Work Advocates
Enhance your work-life balance, improve time efficiency, and gain access to the global industry market
Digital Marketing Specialists in Demand in 2023-2024
- 3,500+ companies
Looking for a Digital Marketing Specialist
- 60,000 KSH
Average monthly income of a Digital Marketing Specialist without experience
- 4 months
To enter the labor market
Fast Track to Tech: Master Digital Marketing in 4 Steps
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Train
onlineGain practical skills to kickstart your career. Engage in interactive lessons on our learning platform. Benefit from personal feedback from our instructors and curators
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Get hands-on experience
Develop a standout portfolio through extensive practical exercises. Build confidence as you tackle real-world digital marketing challenges.
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Prep for your
careerReceive guidance on career development, practice interviews, and thorough review of your resume and portfolio
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Set off on your new career
Unlock your potential and dreams, launching your transformative career journey with us
Inside Our Training: How It All Works
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Flexible Learning: Online and Recorded Lectures
Seamlessly learn on Odin’s intuitive platform,where all activities take place. Customize your schedule with 10-12 hours per week
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Online Practices
These sessions in the form of master classes provide practical application of concepts learned, fostering a deeper understanding of the material.
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Practical Assignments
Get personalized feedback from your instructor on every completed practical task, ensuring your progress and mastery of the material.
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Final Project
Complete the final project as part of your training and deliver it for evaluation. This project serves as a testament to your newfound skills and knowledge.
What Is Sigma Academy?
Our data bootcamp, developed by expert methodologists and instructors, prepares students to excel in today’s competitive job market.
Originating in Eastern Europe, Sigma Academy has evolved into an international online academy, collaborating actively with Kenya and other African countries.
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8,9
Average Bootcamp Score from students
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20+
Career Advancement Guides
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30+
Professionals on staff
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87%
Students employed
Our mission is clear: to provide affordable, high-demand digital and IT education to empower young people in Sub-Saharan Africa, fostering positive change in the region
I want to studyFrom Resume to Employment
with the Career Center
Help with resume
and portfolio
Showcase your hard skills effectively and capture employers’ attention with tailored portfolios and expertly crafted cover letters. Gain the competitive edge you need to stand out in the job market.
Career
counseling
Our HR specialists offer guidance on career development, freelancing, and maximizing earning potential. Access valuable insights from online networking groups and build industry connections.
Feedback from
the Career Center
Receive personalized feedback from our Career Center specialists to help you navigate your new profession. Discover strategies to enhance your LinkedIn profile and make it stand out to potential employers.
Helpful materials
on finding a job
From comprehensive guides to job search strategies in Africa, Europe, and the USA, we equip you with the essential tools and resources necessary to navigate the job market successfully.
Curriculum with 75% of practice
Online
Format256 hours
In totalFrom scratch
Level4 months
Course duration8 hours
Per week
Hi! I am Sharon Ndihiu
View video
Course Program — “Digital Marketing Specialist”
Digital Marketing Basics. Goals & Tasks of a Digital Marketing Specialist
- Digital marketing basics
- Briefing and setting tasks
- Digital marketing strategies. Positioning
- Analyzing the target audience
- Analyzing competitors and unique selling proposition
- Performance marketing and sales funnel. CJM
- Unit economics. Web analytics
Company Website
- Website as a digital marketing tool
- Website usability. Developing a prototype
- Principles of copywriting
- Developing a one-page website on Tilda
Digital Marketing Tools
- Basics of SEO promotion
- Email marketing
- Basics of content marketing
- Mobile marketing
- Media advertising and media plan
Contextual Advertising
-
Types of campaigns
- Creating a semantic core
- Working with ads
- Setting up an advertising campaign
- Customizing an advertising campaign
- Analyzing statistics
- KPI for contextual advertising
Promotion on Social Media
- Developing a promotion strategy in Instagram
- Targeted advertising in Facebook
- Analyzing promotion in social media
Portfolio & Resume
- Developing a portfolio and a resume
Prove Your Skills
Every graduate receives a certificate
of completion
Our certificates state what you learned and how long
the training lasted. Employers are more likely to choose
professionals who can prove their skills with an educational
document.
Besides, these certificates act as important credentials,
showcasing your dedication to ongoing learning and
advancement in your career journey.
Your Future Resume
Adebayo Ladipo
Digital Marketing SpecialistWorking remotely
junior specialist
possessing a portfolio
posessing an educational document
Our graduates can work
in these companies:
junior specialist
possessing a portfolio
posessing an educational document
Our graduates can work
in these companies:
Your skills:
Target audience analysis
Competitor analysis
Development of promotion strategies
Writing marketing texts
Development and analysis of advertising campaigns
Instructors Are Working Professionals
Mercy Wangari
Instructor at the Sigma Academy and Social Media Manager
- Education: The Catholic University of Eastern Africa, MA in Sociology
- Relevant Job Experience: 7 years
- Place of Work: Social Media Manager at Marriott, Nairobi
Best students will be invited to work
at Sigma Academy after finishing the course.
They’ll get a bonus for bringing in new students.
Full course fee
Course fee with discount
42,000 KSHPrepayment:
10% - 4,200 KSH
10% off if you make full payment:
35,000 KSH
Career Pathways: Companies
Our Graduates Might Work In
Our Team
We’re a multicultural team of professionals dedicated to providing top-notch training in high-demand digital fields through our exclusive programs
Lindsay Paul
Country Marketing Director ex.NCBA Bank, Desk UAE
Alex Ver
Head of Product
ex. McKinsey
Ricky Omondi
Sales Team Leader
Polina Kozlova
Head of Sales
Department
Oksana Zakharevich
Educational
Programs Director
Maxim Kitsenko
Marketing Director
Alexey Belousov
Head of Lead Generation
Julia Pekhetereva
Project Manager
Olga Kupyra
Head of the Career Center
Daniil Krasiuk
Head of SMM
Ricky Omondi
Sales Team Leader
Ricky Omondi is a visionary entrepreneur and seasoned sales expert who can drive results across various industries. As the founder of a successful venture and a skilled business developer, Ricky has consistently shown his ability to promote growth and deliver tangible results for organizations. His track record speaks volumes about his ability to navigate complexities in different sectors and build high-performing teams. Ricky's combination of entrepreneurial spirit and business development skills makes him a catalyst for success, capable of leading initiatives that propel organizations to new heights.
Message to future students: "Education is not just a journey; it's an adventure that shapes your future."
Alex Ver
Head of Product
ex. McKinsey
Has gone all the way in online education: from a Supervisor of a student group to a Product Manager. Started in the field of preparation for state exams in Russia, and continues his career as a Head of Product in additional professional education.
Currently works on launching and developing Sigma Academy courses in Eastern Europe and Africa.
Message to future students: "You can always jump higher!"
Lindsay Paul
Country Marketing Director ex. NCBA Bank, Desk UAE
Lindsay Paul is a seasoned marketing professional with a passion for driving brand success through strategic and creative marketing initiatives. With seven years of experience in the industry, she has established herself as a dynamic leader known for delivering results for both B2C and B2B companies.
Message to future students: "The key to the brighter future you want starts with an investment in yourself. An investment in your education and skills will help you unlock both new and grasp all opportunities that come your way."
Oksana Zakharevich
Educational Programs Director
Over 3 years of work experience in the Teaching and Learning Department at a university in Russia, published articles about the competency-based approach in education. She’s also an Educational Programs Director in social educational projects for children and adults.
Message to future students: "Everything depends on you."
Polina Kozlova
Head of Sales Department
Polina Kozlova is an experienced sales professional with over 6 years of expertise. She has conducted 10,000+ personal client conversations, consistently achieving high conversion rates ranging from 50% to 80% and exceeding sales targets by over 120%. With a focus on the Edtech sector, Polina specializes in direct and telephone active sales, serving both B2C and B2B markets. Her track record includes successfully developing sales departments for leading companies across the Russian, European, Canadian, and American markets, with a particular proficiency in establishing remote sales teams.
Message to future students: "Success in sales isn’t just about numbers; it’s about the meaningful connections we make with our clients and the value we bring to their lives."
Maxim Kitsenko
Marketing Director
For more than 4 years, he has been managing marketing departments in EdTech projects: Sigma Academy, Employment Promotion, Code of the Future, Country of Masters, the expansion of the TSU HITs bachelor’s degree, and the launch of the marketing agency Junior Projects. He graduated from the Higher School of Management at St. Petersburg State University and NUST MISIS, and completed an exchange program at the Higher School of Economics in Prague.
Message to future students: "Nothing is impossible. I invite you to dream and act."
Alexey Belousov
Head of Lead Generation
He has been working in the field of marketing for more than 10 years, during which time he has managed a total budget of approximately 80 million rubles.
Message to future students: "Seize every opportunity; it’s through action that you discover your path to growth."
Julia Pekhetereva
Project Manager
She has collaborated with major Russian and global brands such as Bahroma, Royal Canin, Toyo Tires, and Caterpillar.
Message to future students: "Your knowledge is the key to endless possibilities. Believe in yourself, pursue excellence, and empower change in the world."
Olga Kupyra
Head of the Career Center
She has over 8 years of experience in marketing and has contributed to the launch of 20 entertainment, banking, and educational products. As part of the Employment Promotion project, she has facilitated career trajectories for over 50,000 graduates. Additionally, she has forged partnerships with top management of prominent Russian companies such as HH, Yandex, SuperJob, VK, YouDo, and others. With experience speaking at 118 Russian universities, she is adept at engaging diverse audiences.
Message to future students: "We’ve been endowed with unique capabilities: to think, speak, dream, create. There’s no better time to develop your abilities, so why waste it?"
Daniil Krasiuk
Head of SMM
Working in the field of SMM since 2018, he has launched over 50 projects on social networks, amassing a following of more than 400,000 subscribers. He has collaborated with top hotels, federal chain restaurants, and retail stores in the Southern Federal District. Currently, he leads the SMM department in educational projects such as Promotion of Employment and Code of the Future.
Message to future students: "We will persevere in our actions."
FAQ
Can I study if I have no experience in the chosen field?
Of course, you can. Our programs are suitable for those who are starting from the beginning.
What document will I get when I finish the bootcamp?
After completing the training, you’ll receive a certificate that includes details about the bootcamp duration and the subjects you’ve studied.
How can I get help with finding a job?
Our Career Center HR specialists are ready to help you create a career development plan, draft a resume, CV, and portfolio. In addition, you’ll get access to channels with hand-picked job postings and projects from verified employers.
How long does the training last? How long does it take per week?
Our programs last for 3–5 months. All lectures are available in the recording, so you can plan the schedule yourself. You need 8–12 hours per week to study.
Is it possible to study using my phone?
While you can watch classes on a smartphone or tablet, practical assignments require a laptop or PC. These assignments involve coding and using specialized software not compatible with mobile devices.
Who will instruct me?
Our instructors are experienced professionals who have a minimum of 5 years of expertise in their respective fields. Under their guidance, you’ll acquire the essential knowledge and improve your skills through hands-on tasks.
For how long will I get access to the bootcamp?
You’ll have 3 years of access to the program materials.
Will I get help during the bootcamp?
Of course. Our mentors assist in all cases and instructors review assignments and answer questions to guarantee you comprehend the materials and succeed in your new profession.
Can I pay in installments?
We offer an interest-free installment plan with an advance payment starting from 10%.
Choose Your Bootcamp Package
If you don’t like the bootcamp, you can get a refund within 14 days after the start date
More about refund
Refund
Sometimes plans may change, and for some reason you can’t continue with the data bootcamp. In this case, you can request a refund within the first two weeks after the course begins.
Simply reach out to us at hello@edu-sigma.org or through WhatsApp, explaining the reason for your refund. We’ll process your refund and send the money to you via M-PESA.
Apply now
Sign up for the online bootcamp to
get a consultation and a webinar about skills for digital professions.
*Please make sure you provide accurate information so that our representatives could reach out to you.
Interest-free installment
Experienced instructors
Project in portfolio
Advance payment from 8,000 KSH
Pay with M-PESA