Join Online Bootcamp to start career in Digital Marketing in 4 months!

  • Extensive hands-on practice
  • Assistance with employment
  • Top instructors

2,000+

students from Eastern Europe have started a new career

Join the waiting list
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Features

  • Train online
  • Projects in portfolio
  • Job-ready in 5 months
  • Grads can make $70k/year

About This Bootcamp

Gain vital digital marketing skills
and launch your career confidently

Promotion Time Management Creativity Strategic analysis

A digital marketing specialist helps companies attract new customers through social media promotion. Targeting Managers bring potential customers through paid advertising on social networks

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During this bootcamp, you’ll delve into the analysis of competitors’ social media audiences, designing captivating visuals, and executing advertising campaigns

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Acquiring these essential skills not only equips you to create engaging content and run targeted campaigns, but it enables you to refine messaging strategies and adapt marketing tactics for brand positioning

Online Bootcamp Requirements

Requirements

Laptop/PC

While you can watch classes on a smartphone or tablet, you’ll need a laptop or PC to complete practical assignments. These assignments involve coding and using specialized software that can only be run on a laptop or PC.

Requirements

Good English language
(B1 or higher)

All classes and communication are conducted in English. Please ensure that your language skills are at least at an Intermediate level so that you can comprehend explanations during lectures and practice sessions.

Requirements

10–12 hours/week

You’ll need at least 10–12 hours per week to successfully study the bootcamp. This amount of time includes attending lectures, webinars, self-study of provided materials, and completing assignments.

Requirements

Internet

We offer online education, so you’ll need an Internet connection to participate in live training sessions and access bootcamp materials.

Who Will Benefit from the Digital Marketing Bootcamp

Benefit

Income Growth Seekers

Boost your income to ensure financial freedom, embrace new prospects, and secure a brighter future for yourself

Benefit

Career Climbers

Gain proficiency to get hired for key business roles and become a sought-after expert in the data field

Benefit

Job Explorers

Switch lines of work for a rewarding career journey with new challenges, growth opportunities, and professional satisfaction

Benefit

Remote Work Advocates

Enhance your work-life balance, improve time efficiency, and gain access to the global industry market

Digital Marketing Specialists in Demand in 2023-2024

  • 3,500+ companies

    Looking for a Digital Marketing Specialist

  • 60,000 KSH

    Average monthly income of a Digital Marketing Specialist without experience

  • 4 months

    To enter the labor market

Fast Track to Tech: Master Digital Marketing in 4 Steps

  1. Train
    online

    Gain practical skills to kickstart your career. Engage in interactive lessons on our learning platform. Benefit from personal feedback from our instructors and curators

  2. Get hands-on experience

    Develop a standout portfolio through extensive practical exercises. Build confidence as you tackle real-world digital marketing challenges.

  3. Prep for your
    career

    Receive guidance on career development, practice interviews, and thorough review of your resume and portfolio

  4. Set off on your new career

    Unlock your potential and dreams, launching your transformative career journey with us

Inside Our Training: How It All Works

  • Скриншот
    Flexible Learning: Online and Recorded Lectures

    Seamlessly learn on Odin’s intuitive platform,where all activities take place. Customize your schedule with 10-12 hours per week

  • Скриншот
    Online Practices

    These sessions in the form of master classes provide practical application of concepts learned, fostering a deeper understanding of the material.

  • Скриншот
    Practical Assignments

    Get personalized feedback from your instructor on every completed practical task, ensuring your progress and mastery of the material.

  • Скриншот
    Final Project

    Complete the final project as part of your training and deliver it for evaluation. This project serves as a testament to your newfound skills and knowledge.

What Is Sigma Academy?

Our data bootcamp, developed by expert methodologists and instructors, prepares students to excel in today’s competitive job market.

Originating in Eastern Europe, Sigma Academy has evolved into an international online academy, collaborating actively with Kenya and other African countries.

  • 8,9

    Average Bootcamp Score from students

  • 20+

    Career Advancement Guides

  • 30+
    Professionals on staff
  • 87%

    Students employed

People

Our mission is clear: to provide affordable, high-demand digital and IT education to empower young people in Sub-Saharan Africa, fostering positive change in the region

I want to study

From Resume to Employment
with the Career Center

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Help with resume
and portfolio

Showcase your hard skills effectively and capture employers’ attention with tailored portfolios and expertly crafted cover letters. Gain the competitive edge you need to stand out in the job market.

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Career
counseling

Our HR specialists offer guidance on career development, freelancing, and maximizing earning potential. Access valuable insights from online networking groups and build industry connections.

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Feedback from
the Career Center

Receive personalized feedback from our Career Center specialists to help you navigate your new profession. Discover strategies to enhance your LinkedIn profile and make it stand out to potential employers.

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Helpful materials
on finding a job

From comprehensive guides to job search strategies in Africa, Europe, and the USA, we equip you with the essential tools and resources necessary to navigate the job market successfully.

Curriculum with 75% of practice

Online

Format

256 hours

In total

From scratch

Level

4 months

Course duration

8 hours

Per week
digitalmarketing

Hi! I am Sharon Ndihiu

View video

Course Program — “Digital Marketing Specialist”

Digital Marketing Basics. Goals & Tasks of a Digital Marketing Specialist

  • Digital marketing basics
  • Briefing and setting tasks
  • Digital marketing strategies. Positioning
  • Analyzing the target audience
  • Analyzing competitors and unique selling proposition
  • Performance marketing and sales funnel. CJM
  • Unit economics. Web analytics

Company Website

  • Website as a digital marketing tool
  • Website usability. Developing a prototype
  • Principles of copywriting
  • Developing a one-page website on Tilda

Digital Marketing Tools

  • Basics of SEO promotion
  • Email marketing
  • Basics of content marketing
  • Mobile marketing
  • Media advertising and media plan

Contextual Advertising

  • Types of campaigns
  • Creating a semantic core
  • Working with ads
  • Setting up an advertising campaign
  • Customizing an advertising campaign
  • Analyzing statistics
  • KPI for contextual advertising

Promotion on Social Media

  • Developing a promotion strategy in Instagram
  • Targeted advertising in Facebook
  • Analyzing promotion in social media

Portfolio & Resume

  • Developing a portfolio and a resume

Prove Your Skills

Every graduate receives a certificate
of completion

Our certificates state what you learned and how long
the training lasted. Employers are more likely to choose
professionals who can prove their skills with an educational
document.

Besides, these certificates act as important credentials,
showcasing your dedication to ongoing learning and
advancement in your career journey.

Your Future Resume

Avatar
Samuel Kimani

28 y.o.
Nairobi, Kenya

Key skills:

  • Conducting market research, analyzing audience, assessing competitors
  • Creating persuasive content across social media, and email campaigns
  • Implementing Search Engine Optimization (SEO)
  • Performing marketing аnd sales funnel, CJM
  • Interpreting data, metrics, and KPIs
  • Making targeted ads on Facebook and Instagram
  • Project management skills

Tools:

  • Tool
  • Tool
  • Tool
  • Tool
  • Tool
  • Tool

Instructors Are Working Professionals

Mercy Wangari
Mercy Wangari

Instructor at the Sigma Academy and Social Media Manager

Education: The Catholic University of Eastern Africa, MA in Sociology
Relevant Job Experience: 7 years
Place of Work: Social Media Manager at Marriott, Nairobi

Best students will be invited to work
at Sigma Academy after finishing the course.

They’ll get a bonus for bringing in new students.

Full course fee

70,000 KSH

Course fee with discount

42,000 KSH

Prepayment:

10% - 4,200 KSH

Installments of 3 months for 12,600 KSH
Pay with M-PESA

10% off if you make full payment:
35,000 KSH

I want to study

Career Pathways: Companies
Our Graduates Might Work In

Company
Company
Company
Company
Company
Company
Company
Company

Our Team

We’re a multicultural team of professionals dedicated to providing top-notch training in high-demand digital fields through our exclusive programs

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Lindsay Paul

Lindsay Paul

Country Marketing Director ex.NCBA Bank, Desk UAE

Read more
Alex Ver

Alex Ver

Head of Product
ex. McKinsey

Read more
Ricky Omondi

Ricky Omondi

Sales Team Leader

Read more
Polina Kozlova

Polina Kozlova

Head of Sales
Department

Read more
Oksana Zakharevich

Oksana Zakharevich

Educational
Programs Director

Read more
Maxim Kitsenko

Maxim Kitsenko

Marketing Director

Read more
Alexey Belousov

Alexey Belousov

Head of Lead Generation

Read more
Julia Pekhetereva

Julia Pekhetereva

Project Manager

Read more
Olga Kupyra

Olga Kupyra

Head of the Career Center

Read more
Daniil Krasiuk

Daniil Krasiuk

Head of SMM

Read more
Ricky Omondi

Ricky Omondi

Sales Team Leader

Ricky Omondi is a visionary entrepreneur and seasoned sales expert who can drive results across various industries. As the founder of a successful venture and a skilled business developer, Ricky has consistently shown his ability to promote growth and deliver tangible results for organizations. His track record speaks volumes about his ability to navigate complexities in different sectors and build high-performing teams. Ricky's combination of entrepreneurial spirit and business development skills makes him a catalyst for success, capable of leading initiatives that propel organizations to new heights.

Message to future students: "Education is not just a journey; it's an adventure that shapes your future."

Alex Ver

Alex Ver

Head of Product
ex. McKinsey

Has gone all the way in online education: from a Supervisor of a student group to a Product Manager. Started in the field of preparation for state exams in Russia, and continues his career as a Head of Product in additional professional education.

Currently works on launching and developing Sigma Academy courses in Eastern Europe and Africa.

Message to future students: "You can always jump higher!"

Lindsay Paul

Lindsay Paul

Country Marketing Director ex. NCBA Bank, Desk UAE

Lindsay Paul is a seasoned marketing professional with a passion for driving brand success through strategic and creative marketing initiatives. With seven years of experience in the industry, she has established herself as a dynamic leader known for delivering results for both B2C and B2B companies.

Message to future students: "The key to the brighter future you want starts with an investment in yourself. An investment in your education and skills will help you unlock both new and grasp all opportunities that come your way."

Oksana Zakharevich

Oksana Zakharevich

Educational Programs Director

Over 3 years of work experience in the Teaching and Learning Department at a university in Russia, published articles about the competency-based approach in education. She’s also an Educational Programs Director in social educational projects for children and adults.

Message to future students: "Everything depends on you."

Polina Kozlova

Polina Kozlova

Head of Sales Department

Polina Kozlova is an experienced sales professional with over 6 years of expertise. She has conducted 10,000+ personal client conversations, consistently achieving high conversion rates ranging from 50% to 80% and exceeding sales targets by over 120%. With a focus on the Edtech sector, Polina specializes in direct and telephone active sales, serving both B2C and B2B markets. Her track record includes successfully developing sales departments for leading companies across the Russian, European, Canadian, and American markets, with a particular proficiency in establishing remote sales teams.

Message to future students: "Success in sales isn’t just about numbers; it’s about the meaningful connections we make with our clients and the value we bring to their lives."

Maxim Kitsenko

Maxim Kitsenko

Marketing Director

For more than 4 years, he has been managing marketing departments in EdTech projects: Sigma Academy, Employment Promotion, Code of the Future, Country of Masters, the expansion of the TSU HITs bachelor’s degree, and the launch of the marketing agency Junior Projects. He graduated from the Higher School of Management at St. Petersburg State University and NUST MISIS, and completed an exchange program at the Higher School of Economics in Prague.

Message to future students: "Nothing is impossible. I invite you to dream and act."

Alexey Belousov

Alexey Belousov

Head of Lead Generation

He has been working in the field of marketing for more than 10 years, during which time he has managed a total budget of approximately 80 million rubles.

Message to future students: "Seize every opportunity; it’s through action that you discover your path to growth."

Julia Pekhetereva

Julia Pekhetereva

Project Manager

She has collaborated with major Russian and global brands such as Bahroma, Royal Canin, Toyo Tires, and Caterpillar.

Message to future students: "Your knowledge is the key to endless possibilities. Believe in yourself, pursue excellence, and empower change in the world."

Olga Kupyra

Olga Kupyra

Head of the Career Center

She has over 8 years of experience in marketing and has contributed to the launch of 20 entertainment, banking, and educational products. As part of the Employment Promotion project, she has facilitated career trajectories for over 50,000 graduates. Additionally, she has forged partnerships with top management of prominent Russian companies such as HH, Yandex, SuperJob, VK, YouDo, and others. With experience speaking at 118 Russian universities, she is adept at engaging diverse audiences.

Message to future students: "We’ve been endowed with unique capabilities: to think, speak, dream, create. There’s no better time to develop your abilities, so why waste it?"

Daniil Krasiuk

Daniil Krasiuk

Head of SMM

Working in the field of SMM since 2018, he has launched over 50 projects on social networks, amassing a following of more than 400,000 subscribers. He has collaborated with top hotels, federal chain restaurants, and retail stores in the Southern Federal District. Currently, he leads the SMM department in educational projects such as Promotion of Employment and Code of the Future.

Message to future students: "We will persevere in our actions."

FAQ

Can I study if I have no experience in the chosen field?

Of course, you can. Our programs are suitable for those who are starting from the beginning.

What document will I get when I finish the bootcamp?

After completing the training, you’ll receive a certificate that includes details about the bootcamp duration and the subjects you’ve studied.

How can I get help with finding a job?

Our Career Center HR specialists are ready to help you create a career development plan, draft a resume, CV, and portfolio. In addition, you’ll get access to channels with hand-picked job postings and projects from verified employers.

How long does the training last? How long does it take per week?

Our programs last for 3–5 months. All lectures are available in the recording, so you can plan the schedule yourself. You need 8–12 hours per week to study.

Is it possible to study using my phone?

While you can watch classes on a smartphone or tablet, practical assignments require a laptop or PC. These assignments involve coding and using specialized software not compatible with mobile devices.

Who will instruct me?

Our instructors are experienced professionals who have a minimum of 5 years of expertise in their respective fields. Under their guidance, you’ll acquire the essential knowledge and improve your skills through hands-on tasks.

For how long will I get access to the bootcamp?

You’ll have 3 years of access to the program materials.

Will I get help during the bootcamp?

Of course. Our mentors assist in all cases and instructors review assignments and answer questions to guarantee you comprehend the materials and succeed in your new profession.

Can I pay in installments?

We offer an interest-free installment plan with an advance payment starting from 10%.

Choose Your Bootcamp Package

256 hours
Pay with M-PESA
40% off

Package: Light

7,290 KSH (installment)*

*Per month for 4 months

The first payment must be made before the start of training

54,000 KSH (initial full price)

32,400 KSH (full price)

Make a full payment – save extra 10%

Knowledge & skills level

Junior+

Graduation document

Certificate

Bootcamp start date

No enrollment yet

Duration

4 months

Access to bootcamp materials

3 years

Advance payment

3,240 KSH

Projects in your portfolio

Yes

Refund guarantee

Yes

CV, resume & portfolio development

No

Your personal career strategy design

No

! Bonus course “How to study
effectively online”

No

! Workshop “How to get an offer from Google & Facebook”

No

Chance to get a job offer from Sigma Academy

No

256 hours
Pay with M-PESA
40% off

Package: Full

12,758 KSH (installment)*

*Per month for 4 months

The first payment must be made before the start of training

94,500 KSH (initial full price)

56,700 KSH (full price)

Make a full payment – save extra 10%

Knowledge & skills level

Junior+

Graduation document

Certificate

Bootcamp start date

No enrollment yet

Duration

4 months

Access to bootcamp materials

3 years

Advance payment

5,670 KSH

Projects in your portfolio

Yes

Refund guarantee

Yes

CV, resume & portfolio development

Yes

Your personal career strategy design

Yes

! Bonus course “How to study
effectively online”

Yes

! Workshop “How to get an offer from Google & Facebook”

Yes

Chance to get a job offer from Sigma Academy

Yes

Refund

If you don’t like the bootcamp, you can get a refund within 14 days after the start date

More about refund

Refund

Sometimes plans may change, and for some reason you can’t continue with the data bootcamp. In this case, you can request a refund within the first two weeks after the course begins.

Simply reach out to us at hello@edu-sigma.org or through WhatsApp, explaining the reason for your refund. We’ll process your refund and send the money to you via M-PESA.

Apply now

Sign up for the online bootcamp to
get a consultation and a webinar about skills for digital professions.

*Please make sure you provide accurate information so that our representatives could reach out to you.

Interest-free installment

Experienced instructors

Project in portfolio

Advance payment from 8,000 KSH

Pay with M-PESA

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